Addressing equity barriers with inclusive service design
Understanding barriers helps to prioritise accessible service improvements
Retail personalisation with loyalty rewards
Drive member engagement with a personalised rewards program
Optimising shopping cart experience
How to keep the development squad moving with quantitative design evaluation
Delivering measurable impact with research
How research helped deliver a 10% increase in share-of-wallet in a competitive market
Failing early. Lessons learnt from usability testing
Test initial assumptions and reduce the risk of delivering systems that do not meet user needs