Hi, and welcome
My name is Dave
My design helps teams focus on what matters
What I do
Product design
My design turns ambiguous problems into clear, testable product prototypes
Service design
My service blueprints balance customer and commercial needs
Quantitative insights
My surveys and data analysis de‑risk delivery with measurable evidence
Qualitative research
My ideation and validation prioritises what matters and avoids over-investment
About me
- Highly skilled: Qualitative research
- Highly skilled: Quantitative research
- Competent: Research synthesis
- Highly skilled: Journey maps, personas
- Competent: Service blueprints
- Highly skilled: Process improvement
- Highly skilled: Information architecture
- Highly skilled: Wireframe prototypes
- Highly skilled: Design systems
- Highly skilled: Accessibility audits
- Highly skilled: Behavioural analytics
- Highly skilled: Agile delivery
- Learning: Design critique & mentoring
- Learning: C‑suite engagement
- Skilled: Stakeholder engagement
- Highly skilled: Facilitation & ideation
I’m a senior individual contributor and someone who thrives in the discovery and design phase, figuring out what people need, what the business needs, and how to bring those together in a way that’s practical, meaningful and even a little delightful.
Teams get the best from me when they:
- need to understand customer and business needs
- have an established design system
- need qualitative and quantitative insights
- have budget and appetite for research
- have accountable product ownership
- value diversity and inclusive design.
Impact
I’ve put my skills to use on hundreds of redesigns. A few recent projects included:
Industry experience
Finance and technology
- IAG NMRA Insurance
- Telstra
- Commbank
- ANZ
- Squiz (SaaS)
- Intracom (B2B)
Government and community
- Department of Jobs, Precincts and Regions
- Consumer Affairs Victoria
- Department of Justice & Regulation Victoria
- Neighbourhood Justice Centre
Education and museums
- University of Melbourne
- RMIT University
- Monash University
- University of Canberra
- University of Newcastle
- National Museum of Australia
- National Gallery of Victoria
Entertainment and gaming
- MCM Entertainment
- SAI Interactive
- Tabcorp
- Tattersall’s
- Sportsbet
