Prioritising a product backlog with lean UX
Making the best use of budget and forming a lean product backlog with principle-based design evaluation
Retail personalisation with loyalty rewards
Drive member engagement with a personalised rewards program
Optimising shopping cart experience
How to keep the development squad moving with quantitative design evaluation
Failing early. Lessons learnt from usability testing
Test initial assumptions and reduce the risk of delivering systems that do not meet user needs
Delivering measurable impact with research
How research helped deliver a 10% increase in share-of-wallet in a competitive market